Kyte

Kyte Introduces New Content Management, Analytics Solution

Kyte Dashboard Enables Brands to Manage Video Content and Analyze Performance

LAS VEGAS, NV / MARKET WIRE / January 27, 2009 – Kyte (www.kyte.com), the universal digital media platform, today announced at the NATPE 2009 conference a comprehensive, enterprise-grade content management and analytics solution for the Kyte Platform. Kyte Dashboard provides partners with comprehensive video uploading and management capabilities, multi-level content moderation, and in-depth analytics reporting and visualization. The addition of Kyte Dashboard provides media companies utilizing the Kyte Platform with a single, easy-to-use interface to manage all of their Kyte media and view insightful analytics.

Kyte Dashboard is a hosted application that can be accessed from the web, or run on the desktop as an Adobe® AIR™ application.

Kyte Dashboard Modules

Content -- Kyte Dashboard's content management module allows partners to upload and broadcast professionally produced content, change the order of shows that appear in a channel through simple drag and drop functionality, edit show meta data such as show title and description, and copy, delete and download media to their computer.

Moderation -- Kyte Dashboard's multi-level content moderation capabilities enable companies to safely engage in viewer-generated content campaigns. Moderators can approve or reject viewer-contributed content, as well as ban or restore content flagged as inappropriate by other viewers.

Analytics

The analytics module provides valuable insight into engagement, distribution, production, advertising and user metrics. Partners can view analytics as tabular data or visualized charts at the account or channel level and over a specific range of time.

"Kyte Dashboard gives us insight into how our viewers are engaging with our brand," said Kelly Davies, producer, ExtraTV.com. "We are able to see how many people are watching our Kyte shows, which types of shows are the most popular, and then leverage that feedback to make more informed decisions on what we produce. In addition, the content moderation module provides the control we need to safely engage our brand in viewer generated content programs."

"We are providing companies with a complete, cost-effective, online and mobile video platform," said Daniel Graf, CEO, Kyte. "Kyte Dashboard is a key component of our strategy and gives our partners the tools they need to manage content and measure performance."

Kyte Platform

Kyte provides an end-to-end, online and mobile platform for the production, distribution and monetization of digital content. The Kyte Platform enables media and entertainment brands to:

--  Produce - create or upload live and on-demand, online and mobile video
    and pictures
   
--  Distribute - broadcast content to multiple online and mobile
    destinations simultaneously
   
--  Engage - interact with an audience and build community through
    multimedia chat and branded user generated content
   
--  Analyze - report and measure distribution and user engagement
   
--  Monetize - create new revenue streams and monetize branded content
   

About Kyte

Kyte is a universal digital media platform that provides an end-to-end, online and mobile solution for the production, distribution and monetization of digital content. Through strategic partnerships with the world's leading media companies, mobile carriers, and mobile device manufacturers, Kyte is building a global digital content distribution platform with massive user engagement and monetization potential.

The company is headquartered in San Francisco, California, with a European office in Zurich, Switzerland. Investors include Draper Fisher Jurvetson, Telefónica, Nokia Growth Partners, Steamboat Ventures, TeliaSonera, DoCoMo Capital, Holtzbrinck Ventures, Swisscom and others. Visit Kyte online at http://www.kyte.com/

 

(c) Copyright 2009 Market Wire, Inc.

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