Move Networks

Gotuit and Move Networks Announce Integration Enabling Advanced Advertising and Monetization Capabilities

Partnership utilizes Gotuit’s Video Metadata Management System with Move Media Services

WOBURN, Mass. and AMERICAN FORK, Utah (BUSINESS WIRE) August 7, 2008 – Gotuit, the leading provider of video metadata management solutions, and Move Networks, a leading provider of Internet television services, today announced an integration partnership and their first joint customer. The integration enables Gotuit’s system for defining targeted advertising insertion points and flexible ad-serving logic to be used with video libraries published in the Move Networks video format.

The video technologies and services developed and managed by Move Networks enable leading brands such as ABC, ESPN, Fox, and the CW to deliver live and on-demand programming to millions of viewers without the buffering, stalling, and low-quality viewing experiences common with competing technologies. This high-quality experience, coupled with comprehensive viewer metrics, and the delivery of highly relevant ads, enables content publishers to attract and capture the attention of today’s viewer that demand access to premium content anytime, anywhere.

Gotuit empowers broadband video publishers to greatly enhance how they monetize their video libraries by authoring structured metadata describing each meaningful scene within the original source videos. This metadata defines the optimal in-stream video ad insertion points, allowing publishers greater control and flexibility with their advertising strategies. In addition, the ads served in the precise insertion points can be targeted by third-party ad providers based on the scene metadata such as Character Name, Player Name, Topic, Keyword, etc. Banner or overlay ads can also be targeted based on the rich metadata.

Move customers using the Gotuit integration can now enjoy greater ad logic flexibility. Rather than just pre- and post-rolls for each asset, they can set their ad logic to utilize the mid-roll insertion points. The publisher sets the ad timer, and the Gotuit-Move solution will play an ad at the next available insertion point, no matter what asset or scene is being viewed, after the timer has expired. The result is that the viewer has the freedom to sample more assets and navigate directly to the most interesting scenes, while the publisher is able to monetize that experience in the most effective way possible.

In summary, Move Networks and Gotuit’s solution:

1) Optimizes monetization due to precise ad-insertion points, flexible ad logic, and the ability to target both in-stream and in-page advertising using rich scene-level metadata;

2) Drives better viewer engagement due to improved presentation of the video library with multiple navigational paths the viewers can choose to personalize their experience;

3) Improves user experience due to the enhanced video search to allow a viewer to get directly to the scenes inside the video.

“Radical changes in the way that people access and consume video content are driving both viewers and advertising revenues to the Internet,” said John Edwards, CEO of Move Networks. “Move’s technology has been designed to deliver the best viewer experience allowing media companies to stream high-definition video, increase viewer engagement and better monetize their assets. Our partnership with Gotuit, and their unique approach to harnessing the power of rich metadata, provides the publisher additional avenues to monetize that experience.”

“As a pioneer in the use of video metadata, our patented technology and services have been proven to drive the most value from streaming video,” said Mark Pascarella, CEO of Gotuit. “Incorporating the compelling video quality delivered by Move is a significant milestone in our on-going pursuit to make video more enjoyable to watch and more valuable to monetize.”

Gotuit and Move Networks have successfully deployed the solution with XONtv at (member login required), across their library of thousands of hours of outdoor-related video programming.

For more info:

Gotuit –

Move Networks –

Patrick Donovan


Move Networks
Mary Kay Evans

print | close window