Elemental Technologies

Elemental and Streamworks Power Video Streaming for The Associated Press Television News

Streamworks integrates Elemental Live to support distribution of APTN Direct video news

PORTLAND, OR / BUSINESS WIRE / October 17, 2011 – Elemental Technologies, the leading provider of video processing solutions that enable multi-screen content delivery and Streamworks, the global end-to-end streaming company, today announced a joint solution to provide online streaming for APTN Direct, the premium live video service of The Associated Press.Streamworks will use Elemental™ Live to enable real-time streaming of APTN news content to digital platforms.

In 2003, The Associated Press introduced live broadcasting via satellite, and today delivers breaking news to nearly 200 broadcasters worldwide. To meet the growing global demand for live digital content, for the first time ever, APTN Direct is delivered online via AP’s partnership with Streamworks, whose proprietary encoding technology delivers the very best picture quality to online, mobile and tablet devices. Uninterrupted feeds are supplied at multiple bitrates and distributed across multiple content delivery networks to ensure efficient global reach and stable broadcast.

“Using Streamworks’ global end-to-end streaming solution, APTN Direct can deliver breaking live news to a worldwide audience via online, mobile and tablet platforms,” said Ray Mia, CEO from Streamworks. “Elemental’s innovative video processing systems are an enabling technology for this groundbreaking distribution and delivery network, by integrating seamlessly within our workflow -- we are providing a phenomenally robust and scalable solution.”

The implementation of online video streaming is part of the AP’s multimillion-dollar upgrade of its global newsgathering infrastructure – the single biggest investment in AP’s video business since it acquired Worldwide Television News in 1998. Elemental Live is a video processing system that provides content producers and distributors with video and audio encoding for live streaming to new media platforms.

“APTN serves a rapidly growing audience looking for an immersive broadcast news experience online,” said Keith Wymbs, VP of marketing at Elemental. “We are proud to work with Streamworks and The Associated Press to meet this demand and to deliver breaking news to digital publishers as it happens.”

About Elemental

Elemental Technologies is the leading provider of video processing solutions that enable multi-screen content delivery. The company’s award-winning products help content programmers, service providers and broadcasters bring video to any screen, at any time – all at once. Seven of the top ten media companies in the United States, including CBS, Disney and PBS, rely on unmatched solutions from Elemental. Founded in 2006, Elemental is headquartered in Portland, Oregon. To learn more, visit www.elementaltechnologies.com and follow us on Twitter @elementaltech.

About Streamworks

Streamworks is a global, end-to-end streaming company that delivers superior live and on-demand video experiences across any network to any device. Through its patented technology, Streamworks provides a managed service to brands, sports leagues and media agencies, saving its customers an average 30 percent bandwidth and substantially increasing picture quality. As a one-stop solution for vCommerce – from video acquisition, encoding and content distribution to embedded players, live ad serving and full data analytics – Streamworks applies a broadcast approach to streaming media, redefining the way in which consumers and brands interact, increasing overall video consumption and driving monetization of video content. Streamworks is part of the Black Ocean group of companies. Black Ocean is a digital media company that invests in, builds and operates technology businesses around the world www.streamworksint.com.

Contacts
Elemental Technologies
Lisa Epstein, 503-953-4743
lisae@elementaltechnologies.com
or
Rubenstein Communications for Streamworks
Heather Resnicoff, 212-843-8497
hresnicoff@rubenstein.com

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