BEIJING, CHINA / gridsum.com / March 14, 2018 – Gridsum Holding Inc. (“Gridsum” or the “Company”) (NASDAQ: GSUM), a leading provider of cloud-based big-data analytics and artificial intelligence (“AI”) solutions in China, today announced that it has extended its contract with Beijing Gehua CATV Network Co., Ltd. (SSE: 600037) (“BGCTV”), and expanded the scope of service to include its Data Intelligence and Visualization Solutions.
Gridsum began helping BGCTV analyze user trends, content preferences, and conversion rates across their various business lines in November 2016. Gridsum’s contract with BGCTV was recently extended and expanded in scope of service to include its Data Intelligence and Visualization Solutions. Gridsum’s PC and mobile-friendly Data Intelligence and Visualization Solutions will allow BGCTV to integrate, understand, analyze and visualize multiple layers of data from across their various business lines and networks, both online and offline, internal and external, mobile and fixed, in order to help them improve service optimization and product personalization, and rapidly adapt to a changing market environment for media content.
Mr. Guosheng Qi, Chief Executive Officer of Gridsum, commented, “I’m pleased to have signed a contract extension that further expands our scope of services with BGCTV. Over the past year, we have deepened our relationship with BGCTV, which now has been expanded to include our ground-breaking Data Intelligence and Visualization Solutions, which will help BGCTV to cope with increasing data volumes generated from both its offline and online business lines, and turn that data into a business intelligence and strategy asset. By integrating and analyzing BGCTV’s online and offline data in real time, our Data Intelligence and Visualization will enable BGCTV to unlock the value of their data and to make better data-driven decisions. I believe this demonstrates the effectiveness and quality of our solutions and ability to upsell our services to deepen our relationship with clients.”
BGCTV was established in September 1999 at the approval of The People’s Government of Beijing City. It is the only operator who can build, develop, operate, manage and maintain a cable TV network in Beijing. A New Technology Enterprise endorsed by the Beijing Municipal Science & Technology Commission, it operates broadcasting and transmission of TV programs and provides broadcasting TV network information services. It was on the third year “Top 30 National Cultural Enterprises” list announced on May 13, 2011 and the ninth year list announced on May 11, 2017. Over the years, it pursued mergers and acquisitions of cable TV operations in regions and counties near and far, and by February 2002, made the goal of “one city, one network”. Today, with its network covering 18 regions and counties in the city and serving over five million households, BGCTV is a super-size cable TV fiber optic network operator.