BEIJING, CHINA / gridsum.com / May 24, 2018 – Gridsum Holding Inc. (“Gridsum” or the “Company”) (NASDAQ: GSUM), a leading provider of cloud-based big-data analytics and artificial intelligence (“AI”) solutions in China, today announced that it was recognized at the 2018 IAI International Advertising Awards (“IAI”) with three awards, including the Bronze Award in Auto Marketing Category for General Motor’s China market crossover utility vehicle Baojun 510 marketing campaign, and the Excellence Award in Platform Marketing for its marketing automation suite’s “Grow Model” application. Mr. Aaron Feng Li, Gridsum’s co-President, was also recognized with the 2018 Influential People in Digital Marketing Award.
Launched in 1999, the IAI is a well-known Chinese advertising award that has been in operation for over 17 years. The IAI is hosted by the Advertising School of the Communication University of China, the China Advertising Association of Commerce, and is jointly organized by the IAI International Advertising Institute, and strategically supported by the CCTV Advertising Management Center. This year, the IAI assessed a broad range of categories and companies, including 1,607 brands, and 2,056 ads from 437 companies.
Mr. Guosheng Qi, Chief Executive Officer of Gridsum, commented, “I am thrilled that Gridsum was recognized for its excellence in technology and digital marketing. This follows our recognition earlier this year with several other advertising awards, including the Digital China Annual Awards and Golden Mouse Awards. I believe this recognition demonstrates to our current and potential clients the effectiveness of our marketing automation suite and the value-add that our digital marketing capabilities can generate for them. We will continue to develop new and innovative intelligent marketing solutions to help our clients to optimize their marketing efficiency and drive their business KPIs.”