About the Company
Greystripe distributes ad-supported mobile games and applications and is the largest mobile in-game advertising network. Greystripe’s AdWRAP technology enables mobile content publishers to gain advertising revenue by serving ads through their games allowing advertisers to reach a new mobile audience, and consumers to download great games for free. The AdWRAP system currently serves ads into more than 500 mobile games and applications supporting over 1,000 handset models. Greystripe reaches millions of mobile game players through its online portal GameJump.com, through the mobile web at wap.gamejump.com, and through its AdWRAP Catalog Program. Greystripe was acquired by ValueClick in April, 2011.