LOS ANGELES, CA / forbes.com / May 1, 2018 – The secondary ticket marketplace is dominated by StubHub, with other key vendors being Ticketmaster, TickPick and Razorgator. In an effort to take away market share and reduce costs involved in competition, the latter two entities — TickPick and Razorgator — are joining forces by way of an acquisition.
TickPick, which according to Co-CEO Brett Goldberg has over 1 million active users, EBITDA greater than $2 million and recorded transaction sales of more than $100 million over the last twelve months, is purchasing Razorgator for an undisclosed amount of money. TickPick’s current business model is to earn a commission per a sale that is equal to 13-14%.
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The Razorgator website and brand will remain in place, but will be reformatted to be based on TickPick’s new white label solution that includes its “Best Price Guarantee” that promises to beat any competitor’s pricing for the exact same ticket. Razorgator also had roughly 1 million active users upon acquisition.
“We’re excited to complete this acquisition of the longstanding Razorgator brand and customer base,” said Goldberg. “The Razorgator brand has significant value, as the average customer orders nearly $500 (in tickets) each time they place an order and they’re extremely loyal to the brand.”
Because of its familiarity with the business, diligence was not overly intense on this deal, per Goldberg.
Prior to acquisition, Razorgator had raised almost $60 million through six funding rounds, with the most recent one occurring at the end of 2014. Investors have included Oak Investment Partners, Kleiner Perkins Caufield & Byers, Hercules Capital, Inc. and Steamboat Ventures.